A beehive in my heart...

(...)
Last night,
as I was sleeping,
I dreamt blessed illusion
that I had a beehive
inside my heart.
And the golden bees
were making
white combs and sweet honey
out of all my bitterness and failures.

(...)

Last night,
as I was sleeping,
I dreamt blessed illusion
that it was God that I had
here inside my heart.

By Antonio Machado,
Spanish poet.

This idea of "all the bees" that can make from all the bitterness and failures, white combs and sweet honey.

This idea of "make something good" with all the bad that has happened to you...it´s a blessed idea.

Start an epidemic...

... of enthusiasm :)

A like the way these words are put together. I like the combination of them. It makes them sound really powerful.

From the 4Ps to the 4Cs ... just a different side of view.

We used to focus all the Marketing Analysis from the point of you of the company: The wellknown 4Ps:

*Product

*Price

*Place

*Promotion.

Now, it has changed. It´s the time of the costumer right now. A costumer fit focus. So, we started to talk about the 4Cs:

*Consumer wants and needs.

*Cost to satisfy

*Convinience to buy

*Communication

The 4 Cs, a more customer oriented analysis.

Some Marketing Notes...

I took a Marketing course Last month. Here, there are some ideas that I highligthed. .

THE AIM OF MKT

1. To convert Desires into Needs.

Marketing starts from people´s NEEDS and DESIRES. Needs and desires depend on people´s perceptions, culture and reality. They are totally subjective and varible.
What´s the different between a need and a desire? When we NEED something, we need it because we do not have it. There is a feeling of lack and emptyness. And if we don´t satisfy that emptyness, a kind of tension or disrupting feeling arise. On the other hand, when we WISH something, when you have a DESIRE, we might not achieve it but no tension will appear because of it.
The tension between what we need and what we have is what make us to act. ACTION. A need makes as to move forward. We have only two options: or we achieve what we need or we forget about it and go down our expectations.
The aim of Marketing is to convert DESIRES into NEEDS and to generate that “TENSION” that makes people to ACT to get what they want. If the need is backuped by money, we get the DEMAND.
Marketing converts DESIRES into NEEDs. People demand what I am offering because I made them feel they need it.

2. To seed a Good Customer Relationship.

When a costumer comes for the first time to our shop to satisfy his/her need, he/she is getting a full service/sale expirience. If she/he is satisfied with the product and the service given by the salesperson and company, he/she will be como back when he/she has a new need.

In addition to a good shop experience, to see a good customer relationship includes to know when the brithday of your customer is or when she/ he is having a baby, etc..

What happen if for any reason the customer get uppset with the selling process? Well, in this case, to recover or mantein a good relationship, the salesperson should the following three things:
1. Accept that a mistake was comitted. Recognize the mistake.
2. Try to compensate it. Find a solution that favours the client.
3. Assure him/her that it will not happen again and make sure that it will not happen again.

There is no future for a company that make the same mistake again and again against customer´s satisfaction.

HOW TO MANAGE MARKETING.

There is s famous quote that says: “If you fail to plan, you plan to fail”. Planification is the first step of every succesful project. Marketing needs an strategic plan, as well.

An Strategic Marketing Plan includes:

*Vision : How do you see your company in 20/50 years from now?
*Mision: What will I do to chieve that vision?
*Objetives: What do I want to do? (something measurable in time and quantity)
*SWOT Analysis (Strenghts, Weaknesses, Opportunities, Threateness)
*Environment: competitors, suppliers, logistics, clients.
*Context: economic, political, social, cultural situation.


AIDA
*Attention
*Interest
*Desire
*Action

Marketing, Advertisement, Public Relations and Branding...

Did you catch the difference?

20 Marketing Principles...

1. The Marketing programs that succeed are built over trends not novelties.
2. Marketing is not a fight of products, it is a war of perceptions.
3. It is better to be the first than to be the best.
4. If you cannot be the first in one category, you should create a new category where you can be the first.
5. It is better to be the first in the customer´s mind than in the selling point.
6. The most important principle in every marketing strategy is to have ONE WORD in people´s mind.
7. Two companies cannot have the same word in people´s mind.
8. The strategy to apply depends on the place you occupy in the ladder.
9. The price is always in the customer´s mind. The costumer establish the price according to the value he/she gives to the product or service.
10. In the course of time, each market become a race between only 2 participants.
11. If you choose to be the second, your strategy will be determined by the leader.
12. In the course of time, one category will divide into 2 or more categories.
13. Marketing is a long term issue.
14. There is some irrestible pressure that leads us to the expansion of the brand.
15. You always have to give something in order to get something else.
16. For every feature, there is an opposite one as effective as the first.
17. When you admitt something negative from your part, the potential customer will give you something positive.
18. In each situation, only one move might produce important outcomes.
19. Success is always behind arrogancy and arrogancy will lead you to failure.
20. The failure should be expected and accepted.

Notes taken in a Marketing Course.

Tips for a better life Nº 6: How to cope with worries.

Fundamental facts you should know about worry by Dale Carnegie

1. If you want to avoid worry, do what Sir William Osler did: Live in "day-tight compartments." Don't stew about the futures. Just live each day until bedtime.


2. The next time Trouble--with a Capital T--backs you up in a corner, try the magic formula of Willis H. Carrier:

• Ask yourself, "What is the worst that can possibly happen if I can't solve my problem?


• Prepare yourself mentally to accept the worst--if necessary.


• Then calmly try to improve upon the worst--which you have already mentally agreed to accept.

3. Remind yourself of the exorbitant price you can pay for worry in terms of your health. "Those who do not know how to fight worry die young."

'Twenty Four Crowded Hours a Day"'

"If you observe a really happy man, you will find him building a boat, writing a symphony, educating his child, growing double dahlias or looking for dinosaur eggs in the Gobi Desert. He will not be searching for happiness as if it were a collar button that had rolled under the radiator, striving for it as a goal in itself. He will have become aware that he is happy in the course of living life twenty-four crowded hours of each day."

W. Beran Wolfe

Source: http://www.nlp.ie/

Time To Talk!

When you are learning english, the speaking skill is one of the hardest to achieve. We learn quicky how to read and to listen and comprehend, but when it is our turn to talk, we feel like if our tongue is stuck. It is not easy but we need to practice.

Talk times is a really good space for that practice. A group of people meet in a cooffe shop every week to speak and talk in a foreign language about different topics. It is a really good place to practice speaking and gain confidence and fluency in English. You can also learn new vocabulary and phrases from your partners or improve your listening just paining attention at what is is being said.

A friend suggested going to Talk Time. I went. And it brought to me such a good memory. It reminds me of “Coffee Talks with Hanna”, one of student leader of YUELI. What a great activity! We spent a really nice time there!

Link: http://www.talktime.com.ar/

Mario Benedetti, 1920- 2009.

The book which I consider the best I have ever read was written by Benedetti. "La Tregua". I like his words, his thoughts, his mixture of daily routine and existencial thinking. He was a great author. He will be alive in all his poems for ever.

The Bell Curve

Some people feel that they are not the middle of the statistic´s curves but on the extremes.

Is it arrongancy?

Could be...

But..

We know that everyone is unique and unrepeatable.

That makes us stay at the extremes of the bell.

However,

we also know that

at the end...

we all are just a human being.

I believe that all along the course of our life, we can go from one point to the other many times

:)

I steal this idea of Bell Curve from: Juan Tonelli´s Blog . It´s in Spanish, but I like some of his posts.

British Creativity

Tree Power

Burst
Link or More Info: http://sheepfilms.co.uk/

I had a hunch.....

People always need reasons that justify their actions. They need an answer to every “why” question and they make an intellectual effort to understand it.
They mind it.

However, sometimes we just have a hunch....

Do we take into consideration it? When we are rationally involved, may be not.... but after a while we will realize that our heart was right...

Next time you have “that feeling”, take note of it...

Our heart is also wise .

The human face of globalization: 6 Billions Others´ Project

Who is in the other side of the world? How he/she thinks? How they live? What do we how in common? How we feel about...? Let´s see. There are 8 billions other out there. 8 Billions Others. We are not alone.

+++++++++++++++++++++++

The world has become global. What you do in Manhattan could affect Buenos Aires, Tokio or New Delhi. Business has being done globaly too. What is designed in France, it is made in Indonesia, China or Taiwan but it is finally sold everywhere worldwide. Pollution does not impact to a local community anymore. On the contrary, pollution of US, Europe or Latinamerica contributes to increase global warming, a real dangerous enviromental issue. Wars are still held in many places disabling human life development and organization and terrorism has become the new invisible enemy.

We are globalizated. No doubt about that. Internet and the communicational technologies has changed the size of the world. The world itself has become smaller but everybody´s own world and opportunities have increased. Now, we can go from one point of the globe to the other in a few hours, we can see what is going on in Siberia at real time and we can be in touch instanstaneously with all our contacts all around the world. We are extremely well communicated but do we really communicate to each other? What do we really know about the people that lives in the world, crossing our own boundaries?

We talked about business, enviroment, wars and techological advance. However, behind all these issues there are people. Why do not we talk about them? Where is the human face of globalization?

Here it is. 6 Billions Others.

6 Billions Others is a wonderful proyect made by Yann Arthus-Bertrand, a wellknown french photographer, who wanted to see the world through the testimony of their inhabitants.

He travelled around the world asking people questions about life, love, chilhood, lessons, memories, etc.

He puts the humanity into the scene... and when you watch and see the different testimonies of people you do not know and live far away from your home, you realized that you are not actually so far, they think and feel just like you.

6 Billions Others makes us see that we cry or laugh at the same things and that we can learn a lot from each other. Experiences of life, wothy testimonies, a message to the world. Finally, someone showed the human face of globalization

Experiences...

Sometimes, we go through bad moments. Those moments that you would prefer to avoid or you would like that they never have happened to you. However, we are there, in the middle of a terrible situation, not knowing what to do, what to say or what to not say. Utterly confuse. But you are in the party, the music began and you must dance.

“What a bad expience”, I used to say. How I didn´t realize on time! I blamed myself. Why I didn´t make that decision earlier!

“Regreting about the past is useless”, a little voice that came from my deep inside, said. “You do not gain anything doing that. You cannot change the past. The only thing you can do is look forward”, the voice continued.

Moreover – my mind kept talking - “there is no such “bad” experience”. Experience is not good or bad. Experience is experience. You learn from it. You grow because of it.

There is not good or bad experiences, on the contrary, we can say that there is something good and something bad in all of them. The important thing is the final message, what you learnt from them.

The only source of knowledge is experience

Albert Einstein quotes
In youth we learn; in age we understand.

Marie Ebner-Eschenbach
Nothing is a waste of time if you use the experience wisely.

Rodin
This is the way it just happens to be.

ZEN Quote

Art, art, I want you...

I am looking for a new hobbie. Something artistic, could be. Soemthing that disconnect my head and promote my creativity. In my search for new ideas, I found this.
Nice to see, nice to hear...

art
I wondered what would be the worth of my words in the world
if i write them and then recite them are they worth being heard
just because i like them does that mean i should mic them
and see what might unfurl

i think of the significance of my opinions here
is it significant to be giving them does anybody care
just because i'm into this does that mean i should live like it
and really do i dare

art, art i want you
art you make it pretty hard not too
and my heart is trying hard here to follow you
but i can't always tell if i ought to

so i pondered the point of my art in this life
if i make it will someone take it and think it's genuine
will they be glad that i did 'cause they got something good out of it
will they leave me and be any more inspired

i question the outcome of the outpouring of myself
if i tell everyone my stories will this keep me healthy and well
will it give me purpose, to this world some sort of service
is it worth it, how can i tell

art, art...

By Tanya Davis

Link: http://www.tanyadavis.ca/lyrics.html

The Electric Friends Generator! Really funny!

Look at the Computer machine!. LOL Really funny. Computersdid not exist in 1920 but if they would have existed, this could be an excellent representation! LOL, really funny

Facebook = Electric Friendship Generator.

Facebook Ethic Rules:

1. Don´t change your relationship status without consulting the other person.
2. Don´t post embarrasing photos of other people.
3. Be discreet when posting messages in another person´s wall.
4. Don´t steal other people´s friends.
5. Don´t start “Hate Groups”.
   

Be careful using Facebook
It is better to Face a Book instead! :)

Link: http://www.yourtango.com/

Dream, Dare, Be Patience and Try again, again ... and again.

This is a great video. Very inspirational.

I could not find it in English but I translate the text. Here it is. Hope you enjoy it.

When someones evolves, everything that is surrounded him evolves too.
When we try to be better than we actually are, everything that surrounds us gets better too.
You are free to choose,
To make decisions,
Despite of being the only one to understand them.
Make your decisions with courage,
Desprendimiento and, sometimes,
With a bit dosis of madness
We will only understand life and the universe
When we do not look for explanations.
And then, everything will be clear.
Learning something means getting in contact with an unknown world,
Where the simplest things are the most wonderful.
Dare to the change,
Challenge yourself,
Don´t be afraid of challenges,
Insist once and again and again
Remember that withouth faith,
You can loose a battle that it was seemed to be won,
Don´t give up.
Remember to know always whta you want.
And start again.
The secret is not to be afraid of making mistakes.
And to know that it is need to be humble to learn.
Be patience to find the right moment.
And congratulate yourself for your achievements.
And if this is not enough,
Analyse the causes
And try it again but stronger.
The world is on the hands of those who are capable of dream and to take the risk of living their dreams

The basis of selling process...

It is to know that there is someone out there that is needing what you have and to believe that what you have will be so useful, helpful, solver that will be benefit him/her.

The win to win basis needs to be clearly viewed.

You do not sell products, you sell benefits, solutions, help.

Birthdays...

May, 2nd 1983. I was celebrating my first year of life.


+++++++++++



May, 2nd 2009. I am still growing up :)