From the 4Ps to the 4Cs ... just a different side of view.

We used to focus all the Marketing Analysis from the point of you of the company: The wellknown 4Ps:

*Product

*Price

*Place

*Promotion.

Now, it has changed. It´s the time of the costumer right now. A costumer fit focus. So, we started to talk about the 4Cs:

*Consumer wants and needs.

*Cost to satisfy

*Convinience to buy

*Communication

The 4 Cs, a more customer oriented analysis.